In 2022 Montpellier SupAgro becomes l'Institut Agro Montpellier
High level commercial expertise serving the vine and wine sector
What type of training ?
|une formation diplômante, sous statut étudiant, une formation diplômante, par la voie de l'alternance|
For who ?
|étudiant titulaire d'un diplôme français, étudiant international|
Institut des hautes études de la vigne et du vin (IHEV)
The Master 2 Wine Marketing specialization trains students to become sales executives specialized in the wine sector, with a high level of national and international commercial expertise based on marketing, negotiation and management skills.
To obtain the Master 2 degree, students must acquire knowledge, methodologies and skills regarding:
Students also conduct assignments for the wine industry as part of professional projects and regularly participate in the International Business Forum (south of France).
Instruction is provided by teacher-researchers specialized in the wine sector from the University of Montpellier and Montpellier SupAgro’s Institute for Higher Education in Vine and Wine, and by professionals from the regional and national wine industry who take part in courses, work projects, internship report presentations, selection interviews and conferences.
Number of ECTS credits : 60 ECTS
Language of instruction : In French and English
Internship in French or International companies
Admission requirements are listed on the Wine Marketing Master website.
Students who have validated the first year (Master 1) of the Marketing & Sales programme have full access to the Wine Marketing specialization. Other candidates must have validated a Master 1 (60 ECTS) in the fields of economics, management, applied foreign languages, oenology (National Oenology Diploma), or agronomy, or hold equivalent foreign degrees.
Admission to the Master 2 programme is proposed after studying the application (previous academic results and letter of motivation). The candidate’s motivation, career plans and abilities to succeed also are evaluated. An interview is conducted before pronouncing the definitive admission into the Master 2 programme.
The Wine Marketing Master offers numerous career opportunities:
The Wine Marketing Master 2 programme is co-accredited by the University of Montpellier and Montpellier SupAgro.
Pedagogical directors University of Montpellier – Montpellier Management
• Isabelle BORIES-AZEAU - firstname.lastname@example.org
This master’s course is based on a network of companies, institutions, and professional organizations that promotes the professional integration of students:
Institut des hautes études de la vigne et du vin
Campus de La Gaillarde
2 place Pierre Viala
Students from France and EU member countries
Each year: €243 + €92 Contribution Vie Etudiante et de Campus (CVEC) administrative fee
Students from other countries
Each year: €243 (partial fee waiver) + €92 Contribution Vie Etudiante et de Campus (CVEC) administrative fee