Lifelong learning
Wine economics
Understand the economics driving the wine industry
Update : 09/24/2024
Discover the economic dynamics of wine with our specialized module. Explore macro, meso, and micro-economic theories applied to wine production, consumption, and international trade. Uncover marketing strategies and performance drivers in the wine industry, emphasizing the management of the marketing mix and economic analysis of wine tourism.
- Period ?
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- From : 10/18/2024
- To : 11/08/2024
- For who ?
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- student with a French diploma
- international student
- employee or job seeker
- Anyone in the vine and wine industry and meets the pre-requisites.
- Where ?
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- L'Institut Agro Montpellier - La Gaillarde Campus
Aims
- Analyze macro and meso-economic aspects of wine markets, including market structures and regulatory systems like OIV and CMO.
- Understand the dynamics of wine production, consumption patterns, international trade, and the functioning of bulk wine markets.
- Explore the economic strategies employed by international firms operating within the wine sector.
- Gain insights into managerial perspectives of the wine market, focusing on international business strategies and both strategic and operational marketing.
- Learn about market planning, effective business positioning, and managing the marketing mix in the wine industry.
Theme
- vine and wine
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Programme
Language of instruction : In English
- Introduce economic analysis methods and theoretical frameworks : macroeconomics, mesoeconomics, and microeconomics.
- Describe and analyze the wine production system, consumption patterns, and international trade dynamics.
- Examine key drivers influencing these systems, including global and local coordination mechanisms and institutional frameworks.
- Investigate factors impacting wine prices globally and locally, with a specific emphasis on the bulk market.
- Explore performance indicators across various business types (private, cooperative, large, and family-owned).
- Provide an overview of marketing principles, focusing on techniques of the marketing mix.
- Discuss aspects such as product launch strategies, quality management, branding, communication strategies, packaging, distribution, and pricing strategies within the wine industry.
- Analyze the economic aspects of wine tourism.
Keywords: ViniferaOffer, wine production, international wine trade, wine consumption, macroeconomic economics, wine marketing strategies, economic analysis, marketing mix management, wine tourism, wine prices, wine industry firms
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Prerequisites & registration
Knowledge of viticulture and winemaking (oenologists, sommeliers, vintners).
English: fluent
Staff team
Place
L'Institut Agro Montpellier
Campus de La Gaillarde
2 place Pierre Viala
Montpellier
Key features
€513/week
Contacts
Website
L'Institut Agro Montpellier
2 place Pierre Viala
34060 Montpellier - France
Tél. : +33 (0)4 99 61 22 00 Tél. : +33 (0)4 99 61 22 00
Fax : +33 (0)4 99 61 29 00
contact@supagro.fr
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