Discover the economic dynamics of wine with our specialized module. Explore macro, meso, and micro-economic theories applied to wine production, consumption, and international trade. Uncover marketing strategies and performance drivers in the wine industry, emphasizing the management of the marketing mix and economic analysis of wine tourism.
Programme
Language of instruction : In English
Keywords: ViniferaOffer, wine production, international wine trade, wine consumption, macroeconomic economics, wine marketing strategies, economic analysis, marketing mix management, wine tourism, wine prices, wine industry firms
Prerequisites & registration
Knowledge of viticulture and winemaking (oenologists, sommeliers, vintners).
English: fluent
Place
L'Institut Agro Montpellier
Campus de La Gaillarde
2 place Pierre Viala
Montpellier
Key features
€513/week
Contacts
Website
L'Institut Agro Montpellier
2 place Pierre Viala
34060 Montpellier - France
Tél. : +33 (0)4 99 61 22 00 Tél. : +33 (0)4 99 61 22 00
Fax : +33 (0)4 99 61 29 00
contact@supagro.fr